You should start by posting your IGTV videos at your best times for regular posts (you can find them here), and then test and experiment from there. This will bring them to your IGTV channel where they can pick up where they left off and watch the full video. If you’re sharing an IGTV preview video to the Instagram feed, the goal is to get your viewers to click the Keep Watching button once the 1-minute preview is over. You may have nailed down the best time to post for your regular Instagram posts, and you’ll want to apply those same learnings to posting your IGTV content! Now that your videos can be shared to the Instagram feed, when you post to IGTV matters a lot more.īut you should also account for the fact that watching a video is not the same as quickly looking at an Instagram post. Sharing IGTV Videos to Feed Tip #2**: Know the Best Times to Post** īut what seems to have gotten lost in this announcement is the fact that if you share a preview video to your feed, your IGTV videos will now live in the grid on your Instagram profile too, with a little IGTV icon in the right hand corner: “With IGTV previews in feed, we’re making it even easier to discover and watch the latest video content from your favorite follows” explained an Instagram rep to Variety.

In an effort to fix this problem (and save IGTV), Instagram has introduced the option to share a 1-minute preview of your IGTV video to your Instagram feed. It was a lot of work, and it didn’t seem like people really wanted to leave their Instagram feed to watch a video.įor example, our head of marketing received almost triple the views on the promo video in the feed for her IGTV video (650+ views), than she did on her actual IGTV video (270 views). To get views on your videos, you had to use captions on regular posts, or link your video on your stories and actively direct your followers to click over to IGTV.

Previously, IGTV videos lived only in your IGTV channel, which made it a bit difficult to garner engagement and views. How to Share IGTV Previews On Your Instagram Profile and Feed

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